SaaS Lifetime Value (LTV) Calculator
Calculate customer lifetime value, analyze cohorts, and optimize your SaaS business metrics
Current LTV
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Scenario LTV
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Improvement
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SaaS Industry Benchmarks
Enterprise SaaS
LTV/CAC: 3-5x
Churn: 1-3%
SMB SaaS
LTV/CAC: 2-4x
Churn: 3-7%
Consumer SaaS
LTV/CAC: 1-3x
Churn: 5-10%
Your LTV Health Status
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Enter values to check health
LTV Analysis Results
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Monthly LTV
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Annual LTV
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LTV/CAC Ratio
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Customer Lifetime
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LTV Over Customer Lifespan
Retention Curve
Executive Summary
Enter your SaaS metrics to generate an executive summary with actionable insights.
Customer Journey Funnel
Acquisition
CAC: -
→
Retention
LTV: -
→
Value
Ratio: -
AI Revenue Growth Suggestions
• Reduce churn by 2% to increase LTV by 40%
• Upsell premium features to increase ARPU
• Implement customer success programs
Top SaaS Founder Mistakes
- Ignoring churn rate until it's too late
- Not tracking LTV/CAC ratio
- Underestimating customer acquisition costs
- Focusing only on new customers, not retention
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